Demo Film

Presentation Image

Title	UBERTOYS
Brand	UBER
Product/Service	UBER
Category	D08. Transit
Entrant	DDB PARIS, FRANCE
Idea Creation	DDB PARIS, FRANCE
Production	ART BRIDGE / QUAD GROUP Paris, FRANCE

Name	Company	Position
Alexander Kalchev	DDB Paris	Executive Creative Director
Jean Weessa	DDB Paris	Creative
Melanie Pennec	DDB Paris	Creative
Jeanne Taillard	DDB Paris	Creative
Timothy Alexandre	DDB Paris	Creative
Claude-Henri Galbois	DDB Paris	Planner
Fabien Donnay	DDB Paris	Head of agency production
Paul Ducré	DDB Paris	Managing Director
Julie Haslé	DDB Paris	Account Director
Noémie Pitois	DDB Paris	Account Executive
Lucas Lahore	DDB Paris	Community Manager
Michelle Lamberti	Uber	Marketing Director
Julie Touyarot	Uber	Advertiser Supervisor
Pauline Rigommier	Uber	Senior Brand Manager
Lindsay King	Uber	Marketing Manager
Olivier Bassuet	Art Bridge – Quad Group	Executive Producer
Claudia Traeger	Art Bridge – Quad Group	Production Director
Nabia Amraoui	Art Bridge – Quad Group	Coordinator
Nataly Aveillan	Art Bridge – Quad Group	Post-Production
Gabriel Dugué	Art Bridge – Quad Group	Director
Arno Roth	Art Bridge – Quad Group	Production Designer
Balthazar Lab	-	Cinematographer

Write a short summary of what happens in the digital or ambient execution or campaign.

In the Uber app, a new button has made an appearance : UberToys. By clicking on it you could summon one of the Six life-sized Toy Cars offering rides in three big cities : Paris, Zurich and Vienna, over one month for free.

Cultural / Context information for the jury

In France, where the country is living one of its biggest social upheavals with the yellow vests movement, the positive intercations with Uber has dropped to 23%.