| Title | FALL/WINTER |
| Brand | AMNESTY INTERNATIONAL |
| 1 of 2 Campaign |
| Product/Service | AMNESTY INTERNATIONAL |
| Category |
A07. Not-for-profit / Charity / Governemt |
|
Entrant
|
DDB PARIS, FRANCE
|
|
Idea Creation
|
DDB PARIS, FRANCE
|
Credits
| Alexander Kalchev |
DDB Paris |
Executive Creative Director |
| Patrice Dumas |
DDB Paris |
Creative |
| Caroline Lorin |
DDB Paris |
Creative |
| Odile Song |
DDB Paris |
Planner |
| Marine Hakim |
DDB Paris |
Managing Director |
| Coralie Bouillier |
DDB Paris |
Account Executive |
| Camille Passot |
DDB Paris |
Account Executive |
| Caroline Lutz |
Amnesty International |
Advertiser Supervisor |
| Arnaud Humblot |
Amnesty International |
Advertiser Supervisor |
| Pia Schneider |
DDB Paris |
Producer |
| Corinne Vulliez |
DDB Paris |
Print Producer |
| Marie Juncker |
Handsome |
Producer |
| Sam Fontaine |
Handsome |
Producer |
Cultural / Context information for the jury
The French government has a dirty secret. It sells French weapons illegally to foreign governments (Yemen, Saudi Arabia) which are then used against civilians. This makes them complicit in war crimes. Despite military documents being leaked in 2018, this had yet to become a topic widely discussed by the press and the public. We had to hit where it hurts. The French government is quick to brag about “Made in France” pride, but completely denies accusations of illegal arms sale. We decided to draw a parallel between French weaponry and another better-known icon of French savoir-faire: fashion.
The result is a print campaign that exposes the illegal arms trade but borrows from luxury and fashion codes. Displayed in the streets next to actual fashion campaigns during Paris Fashion Week, they allowed us to hijack this event to make noise about an issue that originally received no coverage or attention.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
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