Title	I LOVE THE WAY YOU PUT YOUR TOOTHBRUSH IN MY GLASS
Brand	MATCH
	2 of 3 Campaign
Product/Service	MATCH
Category	A05. Media / Entertainment
Entrant	MARCEL Paris, FRANCE
Idea Creation	MARCEL Paris, FRANCE
Additional Company	MEETIC / MATCH.COM EUROPE Paris, FRANCE

Name	Company	Position
Alexandre Lubot	Match Groupe	CEO Match Groupe EMEA & APAC
Matthieu Jacquier	Meetic	CEO Meetic
Sophie Ak Gazeau	Meetic	VP Markets Europe
Jérôme Rivière	Meetic	Consumer & Marketing Director Europe
Julie Deffontaines	Meetic	Marketing Manager Europe
Clara Lesaulnier	Meetic	Social Media Manager Europe
Héloïse des Monstiers	Meetic	France Market Director
Pascal Nessim	Marcel	CEO
Charles Georges-Picot	Marcel	CEO
Anne de Maupeou	Marcel	CCO Publicis France
Gaëtan du Peloux	Marcel	Executive Creative Director
Youri Guerassimov	Marcel	Executive Creative Director
Laura Aondio	Marcel	Creative
Francesca Vitello	Marcel	Creative
Virgile Lassalle	Marcel	Creative
Nicolas Levy	Marcel	CSO & Managing Partner
Sébastien Jauffret	Marcel	Associate Director
Léoda Esteve	Marcel	Strategic Planner
Alexandre Honoré	Marcel	Strategic Planner
Angelo Giordano	Marcel	Account Manager
Claire Sioufi	Marcel	Account Executive
Marine Borreil	Marcel	Project manager
Constance Bonardi	Marcel	Social Media Manager
Suzanne Pereira Dias	Marcel	Producer
Nathalie Turmel	Marcel	Producer
Christophe Gillon	Marcel	Model Maker
Olivia Garaud	Marcel	Motion Designer
Maxime Philippeaux	Marcel	Motion Designer
Vincent Iweins	Marcel	Motion Designer

Cultural / Context information for the jury

Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*. In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors. On the other hand, many singles are still ready for a real story. Unfortunately, in recent years, modern dating portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. Listening to them, commitment may sound like a bad word. That’s why we decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for. * TNS Kantar 2019.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger, this outdoor campaign was aired in England, France and Sweden at regular outdoor formats A6 sheet or 4mx3m (see media plans attached).