THE POWERPOINT LANDSCAPES

TitleTHE POWERPOINT LANDSCAPES
BrandSEMINAR HOTEL HOF DE PLANIS
Category F01. Local Brand
Product/ServiceSEMINAR HOTEL
Entrant RUF LANZ Zürich, SWITZERLAND
Idea Creation RUF LANZ Zürich, SWITZERLAND
Credits
Name Company Position
Markus Ruf Ruf Lanz, Zurich Creative Director
Danielle Lanz Ruf Lanz, Zurich Creative Director
Markus Ruf Ruf Lanz, Zurich Copywriter
Isabelle Hauser Ruf Lanz, Zurich Art Director
Catherine Martin Ruf Lanz, Zurich Illustrator
Isabelle Hauser Ruf Lanz, Zurich Illustrator
Ursula Jaag Ruf Lanz, Zurich Account Executive

Please tell us about the brand in relation to the locality or market where the product / service is distributed

Local background: The alpine seminar hotel "Hof de Planis" is located at 1280 meters in the untouched nature of the Swiss mountains. It offers a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars and workshops. The campaign was intended to draw the attention of entrepreneurs and managers in the Swiss cities. Solution: Entrepreneurs and managers love to use arrows, curves, tables and all kind of diagrams in their business presentations. The most popular program for this is Microsoft’s PowerPoint. That’s why we designed the whole mountain landscape around the hotel with typical PowerPoint graphic elements. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.