Title | MASHED POTATOES |
Brand | McDonald's Suisse Restaurants Sàrl |
Product/Service | MCDONALD'S FOOD |
Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Idea Creation
|
TBWA\ SWITZERLAND Zurich, SWITZERLAND
|
Production
|
MARIE-CHRISTINE GERBER Zürich, SWITZERLAND
|
Credits
Manuel Wenzel |
TBWA\ Switzerland AG |
Executive Creative Director |
Bruce Roberts |
TBWA\ Switzerland AG |
Creative Director |
Susanna Fill |
TBWA\ Switzerland AG |
Senior Art Director |
Clement Obiegbu |
TBWA\ Switzerland AG |
Senior Copywriter |
Marie-Christine Gerber |
Marie-Christine Gerber |
Photographer |
Toni Rubera |
TBWA\ Switzerland AG |
Post Production Manager |
Cultural / Context information for the jury
This work speaks a universal language: When boredom meets food that also tastes boring, kids tend to draw around in their food while daydreaming.
What they daydream about, is crystal clear: delicious food and fun and both is being served with a Happy Meal. In other words, they seek the escape to happiness.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
The billboard is larger.