Title | RESTAURANT 1:1 |
Brand | IRMA |
Product/Service | IRMA'S TO-GO |
Category |
D05. Special Build |
Entrant
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
Idea Creation
|
ROBERT/BOISEN & LIKE-MINDED Copenhagen, DENMARK
|
Credits
Klara Vilshammer |
Robert/Boisen Like-minded |
Creative |
Eva Stehr Ebbensgaard |
Robert/Boisen & Like-minded |
Art Director |
Christoffer Fejerskov Boas |
Robert/Boisen & Like-minded |
Creative |
Mads Nicolai Mardahl |
Robert/Boisen & like-minded |
Art Director |
Eva Stehr Ebbensgaard |
Robert/Boisen & Like-minded |
Creative |
Mads Nicolai Mardahl |
Robert/Boisen & like-minded |
Creative |
Alina Alta |
Robert/Boisen & Like-minded |
Account Manager |
Liva Lisner |
Robert/Boisen & Like-minded |
Account Manager |
Søren Christensen |
Robert/Boisen & Like-minded |
Partner & Strategy Director |
Victor Petri |
Robert/Boisen & Like-minded |
Head of Social & Brand Activation |
Alexander Faxø |
Robert/Boisen & Like-minded |
Activation assistant |
Kennie Ørsted |
ControlAltDelete |
Cameraman and Partner |
Emilie Holm |
Freelance |
Production Designer |
Write a short summary of what happens in the digital or ambient execution or campaign.
We opened the world’s first single-person restaurant as a pop-up in the heart of Copenhagen. For a full week it catered to the Danes - but sat only one guest at a time.
On the menu was Irma’s new single-person ready-meals prepared by a gourmet chef and served by a waiter.
We collaborated with the online restaurant site Dinner Booking, from where people could book a table, just like they would with any other restaurant in Copenhagen.
Cultural / Context information for the jury
The Copenhagen food scene is ever evolving, and the selection of new and exciting restaurants has never been bigger. Unfortunately, going out by yourself in Copenhagen is quite a taboo. And despite 46% of Copenhagen homes being single-person households, the stigma still persists.