UBERTOYS

Short List
ClientUBER
Category E02. Ambient Outdoor
TitleUBERTOYS
Product/ServiceUBER
Entrant DDB PARIS, FRANCE
Idea Creation DDB PARIS, FRANCE
Production ART BRIDGE / QUAD GROUP Paris, FRANCE
Credits
Name Company Position
Alexander Kalchev DDB Paris Executive Creative Director
Jean Weessa DDB Paris Creative
Melanie Pennec DDB Paris Creative
Jeanne Taillard DDB Paris Creative
Timothy Alexandre DDB Paris Creative
Claude-Henri Galbois DDB Paris Planner
Fabien Donnay DDB Paris Head of agency production
Paul Ducré DDB Paris Managing Director
Julie Haslé DDB Paris Account Director
Noémie Pitois DDB Paris Account Executive
Lucas Lahore DDB Paris Community Manager
Michelle Lamberti Uber Marketing Director
Julie Touyarot Uber Advertiser Supervisor
Pauline Rigommier Uber Senior Brand Manager
Lindsay King Uber Marketing Manager
Olivier Bassuet Art Bridge – Quad Group Executive Producer
Claudia Traeger Art Bridge – Quad Group Production Director
Nabia Amraoui Art Bridge – Quad Group Coordinator
Nataly Aveillan Art Bridge – Quad Group Post-Production
Gabriel Dugué Art Bridge – Quad Group Director
Arno Roth Art Bridge – Quad Group Production Designer
Balthazar Lab - Cinematographer

Write a short summary of what happens in the digital or ambient execution or campaign.

In the Uber app, a new button has made an appearance : UberToys. By clicking on it you could summon one of the Six life-sized Toy Cars offering rides in three big cities : Paris, Zurich and Vienna, over one month for free.

Cultural / Context information for the jury

In France, where the country is living one of its biggest social upheavals with the yellow vests movement, the positive intercations with Uber has dropped to 23%.

Explain how the work innovatively used the outdoor medium.

Those six life-sized toys labeled with a Uber logo on it where highly visible and stands out in the middle of all those black sedans during traffic jam. Millions of Parisians, Zurich and Viennese people saw those six cars on the streets. The cars were litteraly moving billboards.