Title | BABY IN RED |
Brand | DOCTORS WITHOUT BORDERS |
Product/Service | MEASLES VACCINE |
Category |
D05. Special Build |
Entrant
|
THE UNICORN Copenhagen, DENMARK
|
Idea Creation
|
THE UNICORN Copenhagen, DENMARK
|
Credits
Peter Metcalfe |
The Unicorn |
Creative Director |
Thomas Pries |
The Unicorn |
Creative Director |
Mette Hørdum |
The Unicorn |
Managing Director |
Marius Dahl |
The Unicorn |
Art Director |
Camilla Schønberg |
The Unicorn |
Agency Producer |
Johan Høyer |
Lydbror |
Sound Mixer |
Bastian Schiøtt |
Freelance |
Director Of Photography |
Anni Kammer |
Doctors without Borders |
Event Manager |
Kristina Boldt Klausen |
Doctors without Borders |
Fundraising Director |
Rasmus Himmelstrup |
Doctors without Borders |
Digital Officer |
Write a short summary of what happens in the digital or ambient execution or campaign.
In the stunt, a very life-like baby with measles is placed on the busiest streets of Denmark.
Many people need to get very close before they are sure it is not, in fact, a real baby. On the montre, a small note explains that this is a stunt by Doctors without Borders in order to raise awareness about measles.
Cultural / Context information for the jury
In Denmark we don't take measles seriously anymore because 99.5% of the population is vaccinated. The problem therefore seems distant - both in terms of physical distance and mental distance.