TAKE THE BUS IF YOU'VE BEEN DRINKING
Title | TAKE THE BUS IF YOU'VE BEEN DRINKING |
Brand | DANISH ROAD SAFETY COUNCIL |
Product/Service | DON'T DRINK AND DRIVE CAMPAIGN |
Category |
D08. Transit |
Entrant
|
&CO Copenhagen, DENMARK
|
Idea Creation
|
&CO Copenhagen, DENMARK
|
Credits
Mikkel Møller |
&Co. / NoA |
Art Director |
Ulrik Søby |
&Co. / NoA |
Copy writer |
Anders Martin |
&Co. / NoA |
Graphic Designer |
Translation. Provide a full English translation of any text.
Take the bus, if you’ve been drinking
Danish Road Safety Council
Cultural / Context information for the jury
In Denmark there is an established tradition of having Christmas parties, which often involve lots of alcohol. Sadly enough some people tend to take their car, when they are going home. This causes injuries and lives of innocent people. The Danish Road Safety Council and their message about taking the bus home were present exactly where the decision was being made by the drunk party goers – in the Copenhagen traffic.