THE GREEN BILLBOARD

TitleTHE GREEN BILLBOARD
BrandTRANSAVIA
Category E01. Standard Sites
Product/ServiceTRANSAVIA AIRLINES
Entrant HAVAS Paris, FRANCE
Idea Creation HAVAS Paris, FRANCE
Idea Creation 2 HAVAS PARIS SEVEN, FRANCE
Media Placement KR WAVEMAKER Paris, FRANCE
Production HRCLS Paris, FRANCE
Credits
Name Company Position
Elisabeth Billiemaz Havas Paris Seven Executive vice president
Stephane Gaubert Havas Paris Seven Creative Director
Lucie Beurq Havas Paris Seven Art Director
Marine Surmont Havas Paris Seven Copywriter
Christopher Thiery HRCLS CEO
Yann Dubois HRCLS Producer
Yoann Morin HRCLS Producer
Aurélien Carron HRCLS Image
Clément Arenou HRCLS Image
Charles Brun HRCLS Image
Gaelle Senn HRCLS Sound
Mélanie Texeira HRCLS Post Producer
Melissa Chancerel HRCLS Editor
Thomas Laforge HRCLS Editor
Mickael Lecollazet HRCLS Motion designer
Laurent Arnou-Sanchez HRCLS Artistic director sound
Adrien Alexandre HRCLS Artistic director sound
Ivan Jovanovic HRCLS Sound producer

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger, 4000 x 3000

Cultural / Context information for the jury

In France, there are four school holidays periods. During these periods, there is a drop of about 15% of media purchase and when the billboards are unsold, they are covered with a green paper by the subway staff, until the next ad campaign.