LOOKING FORWARD TO SLIPPING MY UNDERWEAR IN YOUR DRAWER
Title | LOOKING FORWARD TO SLIPPING MY UNDERWEAR IN YOUR DRAWER |
Brand | MATCH |
Product/Service | MATCH |
Category |
A05. Media / Entertainment |
Entrant
|
MARCEL Paris, FRANCE
|
Idea Creation
|
MARCEL Paris, FRANCE
|
Additional Company
|
MEETIC / MATCH.COM EUROPE Paris, FRANCE
|
Credits
Alexandre Lubot |
Match Groupe |
CEO Match Groupe EMEA & APAC |
Matthieu Jacquier |
Meetic |
CEO Meetic |
Sophie Ak Gazeau |
Meetic |
VP Markets Europe |
Jérôme Rivière |
Meetic |
Consumer & Marketing Director Europe |
Julie Deffontaines |
Meetic |
Marketing Manager Europe |
Clara Lesaulnier |
Meetic |
Social Media Manager Europe |
Héloïse des Monstiers |
Meetic |
France Market Director |
Pascal Nessim |
Marcel |
CEO |
Charles Georges-Picot |
Marcel |
CEO |
Anne de Maupeou |
Marcel |
CCO Publicis France |
Gaëtan du Peloux |
Marcel |
Executive Creative Director |
Youri Guerassimov |
Marcel |
Executive Creative Director |
Laura Aondio |
Marcel |
Creative |
Francesca Vitello |
Marcel |
Creative |
Virgile Lassalle |
Marcel |
Creative |
Nicolas Levy |
Marcel |
CSO & Managing Partner |
Sébastien Jauffret |
Marcel |
Associate Director |
Léoda Esteve |
Marcel |
Strategic Planner |
Alexandre Honoré |
Marcel |
Strategic Planner |
Angelo Giordano |
Marcel |
Account Manager |
Claire Sioufi |
Marcel |
Account Executive |
Marine Borreil |
Marcel |
Project manager |
Constance Bonardi |
Marcel |
Social Media Manager |
Suzanne Pereira Dias |
Marcel |
Producer |
Nathalie Turmel |
Marcel |
Producer |
Christophe Gillon |
Marcel |
Model Maker |
Olivia Garaud |
Marcel |
Motion Designer |
Maxime Philippeaux |
Marcel |
Motion Designer |
Vincent Iweins |
Marcel |
Motion Designer |
Cultural / Context information for the jury
Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.
In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.
On the other hand, many singles are still ready for a real story.
Unfortunately, in recent years, modern dating portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. Listening to them, commitment may sound like a bad word.
That’s why we decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.
* TNS Kantar 2019.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger, this outdoor campaign was aired in England, France and Sweden at regular outdoor formats A6 sheet or 4mx3m (see media plans attached).