IDA

TitleIDA
BrandTHE SWEDISH ARMED FORCES
Category A07. Not-for-profit / Charity / Governemt
Product/ServiceTHE SWEDISH ARMED FORCES
Entrant VOLT Stockholm, SWEDEN
Idea Creation VOLT Stockholm, SWEDEN
Credits
Name Company Position
Jörge Berglund Volt Creative Director
Molly Rennéus Volt Art Director
Elisabet Fischer Volt Copywriter
Daniel Jakobsson Volt Copywriter
Åsa Stjärnquist Volt Final art
Sofia Heinig Volt Account Manager
Malin Almqvist Volt Account Director
Cornelia Wangel Volt Planner
Henrik Stampe Volt Planning Director
Klara G Söderberg Agentur AB Photographer

Cultural / Context information for the jury

Many young people think they wouldn’t fit in – being a part of the Swedish Armed Forces. By highlighting the core values of SwAF and by letting their own employees become living proof of it, we succeeded in challenging the perception and proved that one does not have to be in a certain way to be a part of Sweden’s defense.

Translation. Provide a full English translation of any text.

COME AS YOU ARE. Let us challenge your view of who fits in the Swedish Armed Forces at forsvarsmakten.se/komsomduar

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Larger