Title | JENS |
Brand | THE SWEDISH ARMED FORCES |
Product/Service | THE SWEDISH ARMED FORCES |
Category |
A07. Not-for-profit / Charity / Governemt |
Entrant
|
VOLT Stockholm, SWEDEN
|
Idea Creation
|
VOLT Stockholm, SWEDEN
|
Credits
Jörge Berglund |
Volt |
Creative Director |
Molly Rennéus |
Volt |
Art Director |
Elisabet Fischer |
Volt |
Copywriter |
Daniel Jakobsson |
Volt |
Copywriter |
Åsa Stjärnquist |
Volt |
Final art |
Sofia Heinig |
Volt |
Account Manager |
Malin Almqvist |
Volt |
Account Director |
Cornelia Wangel |
Volt |
Planner |
Henrik Stampe |
Volt |
Planning Director |
Klara G |
Söderberg Agentur AB |
Photographer |
Cultural / Context information for the jury
Many young people think they wouldn’t fit in – being a part of the Swedish Armed Forces. By highlighting the core values of SwAF and by letting their own employees become living proof of it, we succeeded in challenging the perception and proved that one does not have to be in a certain way to be a part of Sweden’s defense.
Translation. Provide a full English translation of any text.
COME AS YOU ARE.
Let us challenge your view of who fits in the Swedish Armed Forces at forsvarsmakten.se/komsomduar
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger