SAFE ENOUGH FOR MUNCH, SAFE ENOUGH FOR YOU.
Title | SAFE ENOUGH FOR MUNCH, SAFE ENOUGH FOR YOU. |
Brand | VERISURE |
Product/Service | VERISURE SMART ALARMS |
Category |
E01. Standard Sites |
Entrant
|
MORGENSTERN Oslo, NORWAY
|
Idea Creation
|
MORGENSTERN Oslo, NORWAY
|
Production
|
MORGENSTERN Oslo, NORWAY
|
Credits
Ole Hustad |
Morgenstern |
Account Director |
Anders Muurman Holm |
Morgenstern |
Creative Director |
Sebastian Prestø |
Morgenstern |
Creative Director |
Erlend Westnes |
Morgenstern |
Director |
Anita Nørset Dahl |
Morgenstern |
Project Manager |
Henrik Weido Lorentzen |
Morgenstern |
Creative |
Tor Adam Slettebø |
Morgenstern |
Art Director |
Nikolai Nordan Riibe |
Morgenstern |
PR Director |
Yakob Dahl Changezi |
Morgenstern |
Producer |
Ole Jørgen Ramstad |
Morgenstern |
Motion Graphics |
Write a short summary of what happens in the digital or ambient execution or campaign.
To prove confidence in our own product, we placed an original Munch in a standard ad-shell at the busiest train station in Oslo. Secured only with a Verisure home-style alarm.
Cultural / Context information for the jury
Edward Munch is Norways highest valued painter of all time. His pieces are the perfect embodiment of "priceless" in Norway.
Explain how the work innovatively used the outdoor medium.
It was an adshell with an integrated alarmsystem. And it was an adshell that contained millions of euroes worth of art.