BURGER KING BELGIUM - WE ARE LAUGHIN'IT
Title | BURGER KING BELGIUM - WE ARE LAUGHIN'IT |
Brand | BURGER KING BELGIUM |
Product/Service | FAST FOOD |
Category |
F05. Breakthrough on a Budget |
Entrant
|
BUZZMAN Paris, FRANCE
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Credits
Georges Mohammed-Chérif |
Buzzman |
President and Executive Creative Director |
Thomas Granger |
Buzzman |
Vice - President |
Julien Levilain |
Buzzman |
Managing Director |
Tristan Daltroff |
Buzzman |
Creative Director |
Louis Audard |
Buzzman |
Creative Director |
Clément Scherrer |
Buzzman |
Copywriter |
Xavier Devaux-Landragin |
Buzzman |
Account Director |
Quentin Seguret |
Buzzman |
Account Executive |
Amélie Juillet |
Buzzman |
Head of Communication & PR |
Paul Renaudineau |
Buzzman |
PR & Communication Manager |
Dee Perryman |
Buzzman |
Rights Management |
Vanessa Barbel |
Buzzman |
Head of Production |
May Pham |
Buzzman |
Production |
Sarah Bastin |
Sarah Bastin |
Photographer |
Cultural / Context information for the jury
Burger King has only been in Belgium for a little over 2 years, and already has around 30 restaurants. McDonald's only has about 80 restaurants, so we've become quite annoying to them very quickly. They decided to do something about it when we opened a new restaurant in the centre of Brussels.
And, well, we are Burger King, so we can't leave it at that.
Our goal was to show that we are the marketing King and we won't let ourselves be intimidated.