BURGER KING BELGIUM - WE ARE LAUGHIN'IT

TitleBURGER KING BELGIUM - WE ARE LAUGHIN'IT
BrandBURGER KING BELGIUM
Category F05. Breakthrough on a Budget
Product/ServiceFAST FOOD
Entrant BUZZMAN Paris, FRANCE
Idea Creation BUZZMAN Paris, FRANCE
Credits
Name Company Position
Georges Mohammed-Chérif Buzzman President and Executive Creative Director
Thomas Granger Buzzman Vice - President
Julien Levilain Buzzman Managing Director
Tristan Daltroff Buzzman Creative Director
Louis Audard Buzzman Creative Director
Clément Scherrer Buzzman Copywriter
Xavier Devaux-Landragin Buzzman Account Director
Quentin Seguret Buzzman Account Executive
Amélie Juillet Buzzman Head of Communication & PR
Paul Renaudineau Buzzman PR & Communication Manager
Dee Perryman Buzzman Rights Management
Vanessa Barbel Buzzman Head of Production
May Pham Buzzman Production
Sarah Bastin Sarah Bastin Photographer

Cultural / Context information for the jury

Burger King has only been in Belgium for a little over 2 years, and already has around 30 restaurants. McDonald's only has about 80 restaurants, so we've become quite annoying to them very quickly. They decided to do something about it when we opened a new restaurant in the centre of Brussels. And, well, we are Burger King, so we can't leave it at that. Our goal was to show that we are the marketing King and we won't let ourselves be intimidated.