THESE SCOOTERS ARE SUCH A F*CKING PAIN
Title | THESE SCOOTERS ARE SUCH A F*CKING PAIN |
Brand | LIME |
Product/Service | ELECTRIC SCOOTER |
Category |
A08. Corporate Social Responsibility (CSR) / Corporate Image |
Entrant
|
BUZZMAN Paris, FRANCE
|
Idea Creation
|
BUZZMAN Paris, FRANCE
|
Credits
Georges Mohammed-Chérif |
Buzzman |
President and Executive Creative Director |
Thomas Granger |
Buzzman |
Vice - President |
Julien Levilain |
Buzzman |
Managing Director |
Lilian Moine |
Buzzman |
Copywriter |
Margaux Hontang |
Buzzman |
Art Director |
Laura Quiles |
Buzzman |
Business Director |
Clément Scherrer |
Buzzman |
Head of Strategic Planning |
Laëtitia Mulinazzi |
Buzzman |
Planner |
Amélie Juillet |
Buzzman |
Head of PR & Communication |
Paul Renaudineau |
Buzzman |
PR & Communication Manager |
Vanessa Barbel |
Buzzman |
Head of Production |
Fany Maupou |
Buzzman |
Print Production |
Charlotte Chadeau |
Buzzman |
Print Production Assistant |
Cultural / Context information for the jury
France has seen rising tension over electric scooter users’ bad behaviour that has led to negative media coverage.
Even though 1 in 10 Parisians use them already, and 1 in 4 intend to in the future, there is clearly a lobby that doesn’t appreciate electric scooters.
As the situation in Paris comes to a head, Lime, the leader of the market, has felt compelled to educate its users and encourage better behaviour on the roads.
Translation. Provide a full English translation of any text.
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Our billboard are bigger than a 6 sheet poster.