FAKE SELF-HELP BOOKS AGAINST AGE POVERTY
Title | FAKE SELF-HELP BOOKS AGAINST AGE POVERTY |
Brand | DEUTSCHER SPARKASSEN - UND GIROVERBAND E.V. |
Product/Service | RETIREMENT PROVISION |
Category |
D03. Limited Run Promotional Items & Printed Media |
Entrant
|
JUNG VON MATT Hamburg, GERMANY
|
Idea Creation
|
JUNG VON MATT Hamburg, GERMANY
|
PR
|
JUNG VON MATT Hamburg, GERMANY
|
Production
|
HESSE STUDIOS Berlin, GERMANY
|
Additional Company
|
DEUTSCHER SPARKASSEN UND GIROVERBAND Berlin, GERMANY
|
Credits
Till Eckel |
Jung von Matt AG |
Executive Creative Director |
Sven Rebholz |
Jung von Matt AG |
Managing Director |
Johannes Hicks |
Jung von Matt AG |
Creative Director |
Frances Rohde |
Jung von Matt AG |
Creative Director |
Stephen Quell |
Jung von Matt AG |
Creative Director |
Lukas Popp |
Jung von Matt AG |
Junior Copywriter |
Benjamin Baum |
Jung von Matt AG |
Copywriter |
Sarah Dornieden |
Jung von Matt AG |
Senior Art Director |
Ole Nagatis |
Jung von Matt AG |
Senior Concept Creative |
Greta Attinger |
Jung von Matt AG |
Junior Art Director |
Christopher Schneider |
Jung von Matt AG |
Art Director |
Aline Mathieu |
Jung von Matt AG |
Junior Copywriter |
Benjamin Mohr |
Jung von Matt AG |
Senior Art Director |
Julian Schnaars |
Jung von Matt AG |
Art Director |
Maximilian Lange-Brandenburg |
Jung von Matt AG |
Copywriter |
Antonia Trippner |
Jung von Matt AG |
Graphic Designer |
Matthias van de Sand |
Jung von Matt AG |
Head of TV |
Sergii Eisenstadt |
Jung von Matt AG |
Junior Producer |
Sascha Lutzius |
Jung von Matt AG |
Client Service Director |
Yasemin Küçük |
Jung von Matt AG |
Project Manager |
Silke Lehm |
Deutscher Sparkassen - und Giroverband e.V. |
Lead Marketing-Communication |
Nadin Hirsch |
Deutscher Sparkassen - und Giroverband e.V. |
Campaign Manager |
Meike Drefahl |
Deutscher Sparkassen - und Giroverband e.V. |
Creative Director |
Arabella Bartsch |
Freelancer |
Director |
Tobias Koppe |
Freelancer |
Director Of Photography |
Laura Imkamp |
Jung von Matt AG |
Videographer |
Rocco di Mento |
Freelancer |
Editor |
Delia Baum |
Freelancer |
Photographer |
Write a short summary of what happens in the digital or ambient execution or campaign.
Parallel to the largest European book fair in Frankfurt, the campaign went online. We placed our fake self help books between the other publications at the Book Fair. That was easier than we thought. It didn't take long and we were one of the most discussed topics at Frankfurter Buchmesse. And the demand for our funny but limited self-help books was enormous! In order to also become talk of town we installed billboards all around Frankfurt displaying our books. We even had a walking book as seen in the case film.
Cultural / Context information for the jury
he Frankfurt Book Fair is the world's best-known fair for print and digital content. It is also an outstanding event of cultural and social significance. It brings together publishing experts and creative industry VIPs to exchange ideas with writers, stars, journalists and culture enthusiasts from around the world. At this time of the year, everyone in Germany is talking about books. Funfact: The motto of this year's Frankfurt Book Fair was: "Ideas that move the world".