Title | THE STRONGEST ARMS |
Brand | VOLKSWAGEN COMMERCIAL VEHICLES |
Product/Service | VEHICLES |
Category |
D08. Transit |
Entrant
|
CVI Kortenberg, BELGIUM
|
Idea Creation
|
DDB BRUSSELS, BELGIUM
|
Production
|
DDB BRUSSELS, BELGIUM
|
Credits
Dieter De Ridder |
DDB Brussels |
Creative Director |
Naïm Baddich |
DDB Brussels |
Creative Director |
Frederic Zouag |
DDB Brussels |
Art Director |
Nicolas Gaspart |
DDB Brussels |
Art Director |
Benjamin Hiffe |
DDB Brussels |
Designer |
Marc Paeps |
The Living Room |
Photographer |
Sven Verfaille |
DDB Brussels |
Graphic Designer |
Quentin Maryns |
DDB Brussels |
Account Director |
Pascaline Van de Perre |
DDB Brussels |
Account Executive |
Philippe Gerin |
DDB Brussels |
Strategy |
Brigitte Verduyckt |
DDB Brussels |
TV Producer |
Marc Paeps Paeps |
Marc Paeps |
Photographer |
Yelle Vandenbruaene |
The Living Room |
Retouches - Designer |
Philippe Gerin |
DDB Brussels |
Strategy |
Write a short summary of what happens in the digital or ambient execution or campaign.
We see extremely strong workmen lifting up heavy equipment, boxes, etc.Having super hero like powers, but looking as ordinary workmen.
This to emphasis the fact that the Volkswagen commercial vehicles are build to resits those with even te strongest arms.
Cultural / Context information for the jury
The target audience of Volkswagen Commercial Vehicles exists of Belgian professionals, who are mainly active in construction. They can be construction workers, painters, plumbers, electricians, gardeners, etc. We approached these tough men and women not by talking about the quality of the range of Volkswagen Commercial Vehicles, but by adapting our tone of voice and speaking their language. We used recognisable situations, which we then humorously exaggerated to create stopping power.