RED RIBBONS PROJECT

Bronze eurobest Award

Case Film

Presentation Image

ClientKADAV / BAHCESEHIR UNIVERSITY
Category F04. Social Behaviour & Cultural Insight
TitleRED RIBBONS PROJECT
Product/ServiceEDUCATION / SOCIAL RESPONSIBILITY
Entrant MULLENLOWE ISTANBUL, TURKEY
Idea Creation MULLENLOWE ISTANBUL, TURKEY
Media Placement MULLENLOWE ISTANBUL, TURKEY
PR MULLENLOWE ISTANBUL, TURKEY
Production MULLENLOWE ISTANBUL, TURKEY
Credits
Name Company Position
BERKAY ÖZAY MULLENLOWE ISTANBUL Executive Creative Director
ERDEM SUYOLCU MULLENLOWE ISTANBUL Creative Director
EZGI TANYERI MULLENLOWE ISTANBUL Art Director
GALIP MAKARNACI MULLENLOWE ISTANBUL Copywriter
CEYDA COSKUN MULLENLOWE ISTANBUL Account Director
GÖZDE TEZBIKMAZ MULLENLOWE ISTANBUL Account Manager

Cultural / Context information for the jury

In Turkey, there is a tradition of tying a red ribbon around the waists of brides. Unfortunately, these ribbons are tied around the waists of children too, with over 400,000 children having been forced into marriage in last 10 years. We used the ribbons of a former child brides to tie the diplomas and attached them with a unique message from the former child brides for each faculty.

Please tell us about the social behaviour and / or cultural insights that inspired your campaign

In Turkey, there is a tradition of tying a red ribbon around the waists of brides. Unfortunately, these ribbons are tied around the waists of children too, with over 400,000 children having been forced into marriage in last 10 years.