WOULD SHE BE A LEADING EDITOR?
Title | WOULD SHE BE A LEADING EDITOR? |
Brand | ARBETSFÖRMEDLINGEN - THE SWEDISH PUBLIC EMPLOYMENT SERVICE |
Product/Service | EMPLOYMENT SERVICE |
Category |
B06. Consumer Services/Business to Business |
Entrant
|
LE BUREAU Stockholm, SWEDEN
|
Idea Creation
|
LE BUREAU Stockholm, SWEDEN
|
Media Placement
|
SCREAM MEDIABYRA Stockholm, SWEDEN
|
Production
|
COLONY Stockholm, SWEDEN
|
Production 2
|
SKARP Stockholm, SWEDEN
|
Production 3
|
SEñOR STUDIO AB Stockholm, SWEDEN
|
Production 4
|
BT STUDIO Hägersten, SWEDEN
|
Credits
Josephine Wallin Ankarstrand |
Le Bureau |
AD/CD |
Gustaf Sehlstedt |
Le Bureau |
client manager |
John Wernvik |
Le Bureau |
project manager |
Claes Kjellström |
Le Bureau |
copywriter |
Mimmi Ericsson |
Le Bureau |
final art work |
Elisabeth Philipson |
Le Bureau |
product manager |
Helena De Verdier |
Arbetsförmedlingen - The Swedish Public Employment Service |
campaign manager |
Mattias Eilola |
Arbetsförmedlingen - The Swedish Public Employment Service |
campaign manager |
Ulrika Dalin |
Colony |
Art Buyer |
Jenny Steggo |
Colony |
Producer |
Gustav Wiking |
Skarp |
Photographer |
Martin Bergström |
Skarp |
set design |
Madeleine Thor |
- |
stylist |
Sandra Wennerstedt |
Mikas |
hair and make up |
Linda Santiago |
Truth Projects |
casting |
Lolita Gullstrand |
Röster |
casting |
Jan Selling |
Scream |
media planner |
Cultural / Context information for the jury
The view on people with disabilities in Sweden is both traditional and conventional. This has resulted in ignorance, beliefs and prejudice among employers. Very few people with disabilities get a job and those who do often get less qualified jobs. Our campaign is aimed at these conventions in order to challenge employers to look for competence. The idea for this campaign was to pick five famous people in Sweden. The best in their field. Then we retouched them with a disability and a controversial question. All the outdoor unit were explained by the same line: Give more people a fair chance at görplats.se. This is a website where you can learn more about hiring people with disabilities.
Execution: First we took photos of people with disabilities and the prostheses. After that we took photos of our famous people standing in the same position. Then the retusch begun to match everything.
Translation. Provide a full English translation of any text.
Would she be our most famous influencer?
Therése Lindgren, influencer
Give more people a fair chance at görplats.se
Would he be an acclaimed entrepreneur?
Pär Svärdson, founder Apotea pharmacy
Give more people a fair chance at görplats.se
Would he perform on our biggest stages?
Adam Tensta, artist
Give more people a fair chance at görplats.se
Would she be a top CEO?
Helénè Barnekow, CEO Microsoft
Give more people a fair chance at görplats.se
Would she be a leading editor?
Amelia Adamo, editor
Give more people a fair chance at görplats.se
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Yes.