Title | BUSHE |
Brand | BUSHE |
Product/Service | CAFE NETWORK |
Category |
E01. Standard Sites |
Entrant
|
SUPREMATIKA Moscow, RUSSIA
|
Idea Creation
|
SUPREMATIKA Moscow, RUSSIA
|
PR
|
SUPREMATIKA Moscow, RUSSIA
|
Production
|
SUPREMATIKA Moscow, RUSSIA
|
Credits
Vladimir Lifanov |
Suprematika |
Creative Director |
Marina Lokteeva |
Suprematika |
Leader |
Eugenia Maximova |
Suprematika |
Graphic Designer |
Valerya Vaitsekhovskaya |
Suprematika |
Graphic Designer |
Anastasia Ashukina |
Suprematuja |
Graphic Designer |
Roman Pevzner |
Bushe |
Commercial director |
Evgenia Pesyakova |
Bushe |
PR Director |
Oleg Lega |
Bushe |
Owner |
Write a short summary of what happens in the digital or ambient execution or campaign.
Bushe's philosophy is based on a simple wordplay formula - “есть настоящее”, translates as "keep eat [it] true [real]". It focuses on the content, and not on the external gloss. We suggested to Bushe's customers to create ad posters themselves and tag them with a hashtag #естьнастоящее. The new visual Identity graphically continues the company's philosophy. So the design not only about cafes. It is about city.
Cultural / Context information for the jury
Bushe is a big chain of 40 city cafes in St. Petersburg. Over 20 years of work, Bushe has become an integral symbol of St. Petersburg with city's a special urban range, people with their stories, the architecture and the weather.