RECYCLED PROPAGANDA

TitleRECYCLED PROPAGANDA
BrandVLUCHTELINGENWERK
Category F03. Single Market Campaign
Product/ServiceREFUGEE HELP
Entrant MORTIERBRIGADE Brussels, BELGIUM
Idea Creation MORTIERBRIGADE Brussels, BELGIUM
Media Placement MORTIERBRIGADE Brussels, BELGIUM
PR MORTIERBRIGADE Brussels, BELGIUM
Production MORTIERBRIGADE Brussels, BELGIUM
Credits
Name Company Position
Joost / Philippe / Jens Berends / De Ceuster / Mortier mortierbrigade creative directors
Frederic Zouag mortierbrigade art director
Nicolas Gaspart mortierbrigade copywriter

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

There were different formats

Cultural / Context information for the jury

Vlaams Belang is the most far-right political party in Flanders. On October 14th they were declared the biggest victor in the Flemish elections with 18,5% of the votes. Their biggest share ever resulting in an overall second place. It’s fair to say that a big part of Flanders didn’t really show their most hospitable side... We collected the outdoor posters used by political party Vlaams Belang during the most recent elections and recycled them. We turned their negative and excluding message into a positive and welcoming one. By changing their slogan “Eerst onze mensen” (“Our people first”) into “Ook onze mensen” (“Our people too”) we showed the warm and hospitable side of Flanders. Each poster shows a single refugee whose story could be discovered via podcasts and on ourpeopletoo.be.