Title | RECYCLED PROPAGANDA |
Brand | VLUCHTELINGENWERK |
Product/Service | REFUGEE HELP |
Category |
F04. Social Behaviour & Cultural Insight |
Entrant
|
MORTIERBRIGADE Brussels, BELGIUM
|
Idea Creation
|
MORTIERBRIGADE Brussels, BELGIUM
|
Media Placement
|
MORTIERBRIGADE Brussels, BELGIUM
|
PR
|
MORTIERBRIGADE Brussels, BELGIUM
|
Production
|
MORTIERBRIGADE Brussels, BELGIUM
|
Credits
Joost / Philippe / Jens Berends / De Ceuster / Mortier |
mortierbrigade |
creative directors |
Frederic Zouag |
mortierbrigade |
art director |
Nicolas Gaspart |
mortierbrigade |
copywriter |
Cultural / Context information for the jury
Vlaams Belang is the most far-right political party in Flanders. On October 14th they were declared the biggest victor in the Flemish elections with 18,5% of the votes. Their biggest share ever resulting in an overall second place. It’s fair to say that a big part of Flanders didn’t really show their most hospitable side...
We collected the outdoor posters used by political party Vlaams Belang during the most recent elections and recycled them. We turned their negative and excluding message into a positive and welcoming one. By changing their slogan “Eerst onze mensen” (“Our people first”) into “Ook onze mensen” (“Our people too”) we showed the warm and hospitable side of Flanders. Each poster shows a single refugee whose story could be discovered via podcasts and on ourpeopletoo.be.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
Vlaams Belang is the most far-right political party in Flanders. On October 14th they were declared the biggest victor in the Flemish elections with 18,5% of the votes. Their biggest share ever resulting in an overall second place. It’s fair to say that a big part of Flanders didn’t really show their most hospitable side...
We collected the outdoor posters used by political party Vlaams Belang during the most recent elections and recycled them. We turned their negative and excluding message into a positive and welcoming one. By changing their slogan “Eerst onze mensen” (“Our people first”) into “Ook onze mensen” (“Our people too”) we showed the warm and hospitable side of Flanders. Each poster shows a single refugee whose story could be discovered via podcasts and on ourpeopletoo.be.