MONUMENT TO THE UNCHISELED
Title | MONUMENT TO THE UNCHISELED |
Brand | PIPI BEVERAGES |
Product/Service | PIPI SOFT DRINK |
Category |
D05. Special Build |
Entrant
|
IMAGO Zagreb, CROATIA
|
Idea Creation
|
IMAGO Zagreb, CROATIA
|
PR
|
IMAGO Zagreb, CROATIA
|
Additional Company
|
DRAP Zagreb, CROATIA
|
Credits
Igor Mladinović |
Imago Ogilvy |
Chief Creative Director |
Darko Bosnar |
Imago Ogilvy |
Creative and Art Director |
Barbara Sabo |
Imago Ogilvy |
Copywriter |
Josip Listeš |
Imago Ogilvy |
Copywriter |
Ana Burazer |
Imago Ogilvy |
Copywriter |
Saša Perić |
Imago Ogilvy |
Art Director |
Marko Gereci |
Imago Ogilvy |
Designer |
Dina Dretvić |
Imago Ogilvy |
Strategic Planning Director |
Nela Fegić Moguljak |
Imago Ogilvy |
Strategic Account Planner |
Iris Žarkov Štambuk |
Imago Ogilvy |
Account Director |
Željka Perković |
Imago Ogilvy |
Senior Account Executive |
Ivana Besak |
Imago Ogilvy |
Senior Account Executive |
Ratko Nikola Janjić |
Imago Ogilvy |
Prepress Manager |
Lana Kessler |
Imago Ogilvy |
Prepress Assistant |
Tvrtko Kračun |
DRAP |
Digital Account Manager |
Željko Glavor |
DRAP |
Director |
Hrvoje Hrvatin |
DRAP |
Business Director |
Nikola Grdanjski |
DRAP |
Web Developer |
Stipe Mihaljević |
DRAP |
Web dizajner junior |
Mario Semeš |
DRAP |
Web designer |
Barbara Galović |
DRAP |
Community Manager |
Vedran Klemens |
Freelancer |
Illustrator |
Irena Lešković |
Pipi Beverages |
Marketing Director |
Write a short summary of what happens in the digital or ambient execution or campaign.
Pipi (a soft drink brand) thats stands for “Relax hard, drink soft”, decided to honour real bodies by making the First monument to the unchiseled body.
First we placed a marble pedestal on the Croatian most famous beach. This served as a real-life call to action that kicked off the whole national campaign. On the campaign website a contest took place where people could upload photos of their real beach bodies.
The contest winner was chosen and the statue was made in her image. She became the first living woman with her own statue that became a monument to all the unchiseled bodies.
We partnered with local sculptors and made a unique and creative monument that highlights the essence of the Pipi brand and celebrated real people and their real bodies.
Cultural / Context information for the jury
In Croatia body positive movement is still in its beginnings, so the main challenge for Pipi brand was to inspire real people to embrace and show off their real bodies and just relax in the sun.