Title | MCCHARGE |
Brand | MCDONALD'S |
Product/Service | FAST FOOD RESTAURANTS |
Category |
D05. Special Build |
Entrant
|
NORD DDB Stockholm, SWEDEN
|
Idea Creation
|
NORD DDB Stockholm, SWEDEN
|
Production
|
SKYLTKONCEPT Gothenburg, SWEDEN
|
Credits
Andreas Dahlqvist |
NORD DDB Stockholm |
CCO |
Jens Welin |
NORD DDB Stockholm |
Senior Client Director |
Jeanette Ytterman |
NORD DDB Stockholm |
Senior Client Manager |
Johanna Björnfot |
NORD DDB Stockholm |
Client Director |
Stina Nyberg |
NORD DDB Stockholm |
Client Manager |
Annie Leander |
NORD DDB Stockholm |
Client Mangaer |
Tobias Bergenwall |
NORD DDB Stockholm |
Creative Producer |
Jesper Andersson |
NORD DDB Stockholm |
Communications Planner |
Lisa Ström |
NORD DDB Stockholm |
Planner |
Petter Dixelius |
NORD DDB Stockholm |
Copywriter |
Joel Ekstrand |
NORD DDB Stockholm |
Art Director |
Daniel Liljas |
NORD DDB Stockholm |
Graphic Designer |
Luca Monterosso |
House Agency |
Edit, motion graphics, online |
Christian Björnerhag |
NORD DDB Stockholm |
Grade |
Denice Heurlin |
House Agency |
Post Producer |
Christoffer Rönnblad |
McDonald's |
Marketing Director |
Lisa Palm Danielsson |
McDonald's |
Senior Marketing Manager |
Selma Felic |
McDonald's Sweden |
Marketing Manager |
Write a short summary of what happens in the digital or ambient execution or campaign.
McDonald’s are Sweden’s biggest restaurant chain for electrical car charging – “the gas station of the future”. So we copied the most traditional of traditional gas station communication and put up permanent installations under the golden arches displaying the current price for charging, and the prices of Big Macs and Happy Meals, gas-station style.
Cultural / Context information for the jury
McDonald’s has charging stations at 55 restaurants in Sweden, making it the largest restaurant chain for electric car charging. In 2020 all of McDonald’s drive-thru restaurants in the country will double as charging stations.