Title | CARE WHILE YOU CARE |
Brand | PINK RIBBON DEUTSCHLAND |
Product/Service | PINK RIBBON CARE WHILE YOU CARE SHOWER GEL & BODY LOTION |
Category |
D04. Design for Promotional Items |
Entrant
|
DDB DÜSSELDORF, GERMANY
|
Idea Creation
|
DDB DÜSSELDORF, GERMANY
|
Media Placement
|
DDB DÜSSELDORF, GERMANY
|
Production
|
DDB DÜSSELDORF, GERMANY
|
Production 2
|
CHAMAELEON DIGITAL VISION Düsseldorf, GERMANY
|
Production 3
|
MEDIAMONKS Hilversum, THE NETHERLANDS
|
Credits
Dennis May |
DDB Group Germany |
Chief Creative Officer |
Kristine Holzhausen |
DDB Group Germany |
Executive Creative Director |
Dominika Zajac |
DDB Group Germany |
Senior Art Director |
Jeannette Bohné |
DDB Group Germany |
Senior Copywriter |
Mona Elobeid |
DDB Group Germany |
Managing Director |
Nina Bals |
DDB Group Germany |
Senior Account Manager |
Linda Koenen |
DDB Group Germany |
Group Account Director |
Benedikt Görts |
DDB Group Germany |
Senior Producer |
Luisa Wahlefeld |
DDB Group Germany |
Social Media Manager |
Cathrin Beck |
Cathrin Beck Fotografie |
Photographer |
Write a short summary of what happens in the digital or ambient execution or campaign.
The brand was created from scratch, starting with the name: CARE WHILE YOU CARE. Also the holistic design, including the unique icons and the whole packaging. The ingredients were carefully chosen with the intention to create a harm-free product that is fun to use and that women love to have in their bath. To launch the first edition of CARE WHILE YOU CARE, Pink Ribbon teamed up with a hotel chain, handing out a product set to every woman checking in, and cooperated with influential German and international celebrities to raise awareness and spread the message to their millions of followers. A website was created to give women more information about self checking and giving the opportunity to donate for Pink Ribbon. By giving women smartly designed body care products Pink Ribbon changed their body-care-routine into a life-saving-routine.