Title | GLASSES OF DROUGHT |
Brand | FINISH / RECKITT BENCKISER |
Product/Service | FINISH QUANTUM |
Category |
D03. Limited Run Promotional Items & Printed Media |
Entrant
|
RECKITT BENCKISER İstanbul, TURKEY
|
Idea Creation
|
HAVAS ISTANBUL Istanbul, TURKEY
|
Production
|
ABT POST PRODUCTION Istanbul, TURKEY
|
Production 2
|
P BLOK Istanbul, TURKEY
|
Production 3
|
AJANS RESET Istanbul, TURKEY
|
Additional Company
|
3K1A MUSIC Istanbul, TURKEY
|
Additional Company 2
|
CIRCUS Istanbul, TURKEY
|
Additional Company 3
|
SAFIR CAM İstanbul, TURKEY
|
Additional Company 4
|
ÖZAY CAM İstanbul, TURKEY
|
Additional Company 5
|
MEDYABANK Istanbul, TURKEY
|
Credits
Ergin Binyildiz |
Havas Istanbul |
Chief Creative Officer |
Yavuzhan Gel |
Havas Istanbul |
Creative Director |
Serhan Koçak |
Havas Istanbul |
Art Director |
Sezgin Bulut |
Havas Istanbul |
Art Director |
Anil Süleyman Çinar |
Havas Istanbul |
Copywriter |
Sila Salgin |
Havas Istanbul |
Agency Producer |
Gözde Bilir |
Havas Istanbul |
Agency Producer |
Ayça Çinar |
Havas Istanbul |
Strategy Director |
Berk Yilmaz |
Havas Istanbul |
Client Services Director |
Hare Lilya Ganiç |
Havas Istanbul |
Account Supervisor |
Irem Pusal |
Havas Istanbul |
Account Manager |
Tarik Bayar |
Reckitt Benckiser |
Marketing Director |
Cem Oguzcan |
Reckitt Benckiser |
Category Manager |
Harun Çeliksoy |
Reckitt Benckiser |
Senior Brand Manager |
Basak Malçok |
Reckitt Benckiser |
Senior Media Manager |
Buse Leblebici |
Reckitt Benckiser |
Senior Assistant Brand Manager |
Write a short summary of what happens in the digital or ambient execution or campaign.
We detected the lakes with the most devastating water loss. Researched the topography and turned them into custom made glasses. 5 lakes, 5 glasses.
22nd of March is the World Water Day. But for Turkey it’s also the day of our biggest economic forum, the Davos of the Middle East. The event where the top politicians, economists, businessman and most importantly the press is present with full attention. And we hacked the event. The glasses were placed on speakers’ desks all across while being spread out through the event venue. It was a perfect chance to reach almost everyone with influence. Our glasses helped us to engage our message with CEOs, politicians, academics, media moguls even foreign investors.
Cultural / Context information for the jury
People were not aware of the problem. They didn’t know how much water being wasted
on pre-rinsing. We knew that if we show people evidences of the problem, we could build an influence to make them change their behaviors. So, we did.
We demonstrated most alarming evidence of drought. Our drying lakes.
We collected their data from annual reports revealed by the government and news.
22nd of March is the World Water Day. But for Turkey it’s also the day of our biggest economic forum, the Davos of the Middle East. The event where the top politicians, economists, businessman and most importantly the press is present with full attention. And we hacked the event. The glasses were placed on speakers’ desks all across while being spread out through the event venue. It was a perfect chance to reach almost everyone with influence.