Title | GAME OF THRONES CRYPT |
Brand | AMEDIATEKA |
Product/Service | AMEDIATEKA - ONLINE VIDEO SERVICE. HOME OF HBO IN RUSSIA |
Category |
D06. Live Advertising & Events |
Entrant
|
BBDO Moscow, RUSSIA
|
Idea Creation
|
BBDO Moscow, RUSSIA
|
Production
|
THE MARKETING ARM Moscow, RUSSIA
|
Production 2
|
METASHARKS Moscow, RUSSIA
|
Credits
Nikolay Megvelidze |
BBDO Russia Group |
Chief Creative Officer |
Elina Yaroslavskaya |
BBDO |
Digital Director |
Valery Gorokhov |
BBDO Russia Group |
Senior Producer |
Vladlena Obukhova |
BBDO |
Managing director |
Anastastasia Pryamilova |
BBDO |
Client Service Director |
Elena Ekimenko |
BBDO |
Senior Digital Art Director |
Denis Zavgorodniy |
BBDO |
TV producer |
P. Volchok |
BBDO |
Creatives |
Sergey Kuznetsov |
METASHARKS.STUDIO |
Operation leader |
Iya Yampolskaya |
METASHARKS.STUDIO |
Project manager |
Maksim Orlov |
METASHARKS.STUDIO |
QA |
Andrey Evstafyev |
METASHARKS.STUDIO |
Front-end developer |
Konstantin Pivovarchuk |
METASHARKS.STUDIO |
Back-end developer |
Dmitry Shevchenko |
METASHARKS.STUDIO |
Back-end developer |
Dmitry Rogozhkin |
Amediateka |
CMO |
Olesya Demidova |
Amediateka |
PR director |
Ekaterina Ermakova |
Amediateka |
Marketing Manager |
Alessandra Nelubina |
Amediateka |
Creative Director |
Elena Kirushina |
Amediateka |
Managing Director |
Write a short summary of what happens in the digital or ambient execution or campaign.
In 2019 world were waiting the final season of Game of Thrones, the greatest and blood-thirsty saga.
In the partnership with Amediateka, home of HBO in Russia, we created a real Game of Thrones Crypt in the center of Moscow. On the area of 2400 sq m. we buried all the characters who died in the previous seasons and had proper funerals for the heroes who died in season 8 which drew crowds of sympathizing audience. All them graves contained a QR-codes with the links on every death. The final episode was showed on the huge screen at a stadium where everybody could see the final death.
Over 110,000 people came to the crypt. Hundreds of thousands of pictures in social networks.
Millions of comments. Amediateka’s 8th Season viewings increased 700% in comparison with 7th Season. And top of mind awareness upon hearing “the best service for series in Russia”.