THE HIPP ONEHAND-COOKBOOK
Title | THE HIPP ONEHAND-COOKBOOK |
Brand | HIPP & CO |
Product/Service | HIPP ORGANIC BABY FOOD |
Category |
D03. Limited Run Promotional Items & Printed Media |
Entrant
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Idea Creation
|
SERVICEPLAN GERMANY Munich, GERMANY
|
Production
|
NEVEREST München, GERMANY
|
Production 2
|
TRO Düsseldorf, GERMANY
|
Production 3
|
HASTINGS MUSIC Hamburg, GERMANY
|
Additional Company
|
BRAND PERFORMER Munich, GERMANY
|
Credits
Alex Schill |
SERVICEPLAN GERMANY |
Global Chief Creative Officer |
Matthias Harbeck |
SERVICEPLAN GERMANY |
Managing Chief Creative Officer |
Till Hohmann |
SERVICEPLAN GERMANY |
Managing Creative Director |
Florian Strauss |
SERVICEPLAN GERMANY |
Managing Director |
Sandra Loibl |
SERVICEPLAN GERMANY |
Executive Creative Director |
Andreas Daum |
SERVICEPLAN GERMANY |
Associate Creative Director |
Till Rothweiler |
SERVICEPLAN GERMANY |
Associate Creative Director |
Lucas Dresch |
SERVICEPLAN GERMANY |
Senior Art Director |
Benjamin Steinmeyer |
SERVICEPLAN GERMANY |
Copywriter |
Monika Klingenfuss |
SERVICEPLAN GERMANY |
Management Supervisor |
Franzisca Luise Seippel |
SERVICEPLAN GERMANY |
Junior Account Manager |
Rea Jabara |
SERVICEPLAN GERMANY |
Junior Art Director |
Massimo Mazzuca |
SERVICEPLAN GERMANY |
Junior Copywriter |
Karin Schmitz |
SERVICEPLAN GERMANY |
Senior Production Manager |
Stephan Daburger |
SERVICEPLAN GERMANY |
Head of Final Art |
Fabio Schaffer |
SERVICEPLAN GERMANY |
Junior Final Art Director |
Nicolas Lekai |
Nicolas Lekai |
VFX Artist |
Ana Jaks |
Ana Jaks Illustrations |
Illustrator |
Write a short summary of what happens in the digital or ambient execution or campaign.
Being Germany’s No. 1 in baby food, HiPP knows this kind of problem like no other brand and therefore also helps like no other brand: with the HiPP Onehand-Cookbook. A cookbook with healthy and yummy recipes for parents, which, thanks to HiPP baby food as a basic ingredient, can be prepared with only one hand. This way, babies are always in their parents’ arms and mummy or daddy can have a delicious meal. The Cookbook consists of 16 lovingly created and playfully illustrated recipes. The illustrations feature strong colours and bold yet harmonious shapes. They are a new interpretation of the design of the HiPP logo, which was developed during the 70s in New York by packaging design pioneer and founder of Industrial Designers Institute of America, Frank Gianninoto. In addition, we developed the unique Onehand-Cuttingboard, making it possible to cook with only one hand.
Cultural / Context information for the jury
Babies love being in mummy’s or daddy’s arms. As a result, parents have to do a lot with one hand, like paying with one hand, opening doors with one hand, etc. But there are some tasks which simply can’t be performed with one hand: like cooking, for example. Being Germany’s No. 1 in baby food, HiPP knows this kind of problem like no other brand and therefore also helps like no other brand: with the HiPP Onehand-Cookbook. A cookbook with healthy and yummy recipes for parents, which, thanks to HiPP baby food as a basic ingredient, can be prepared with only one hand. This way, babies are always in their parents’ arms and mummy or daddy can have a delicious meal.