Title | INDONESIA |
Brand | PAULIG |
Product/Service | ORIGINS BLEND |
Category |
B01. Fast Moving Consumer Goods |
Entrant
|
BOB THE ROBOT Helsinki, FINLAND
|
Idea Creation
|
BOB THE ROBOT Helsinki, FINLAND
|
Production
|
BOB THE ROBOT Helsinki, FINLAND
|
Production 2
|
GARRIGOSA STUDIOS Barcelona, SPAIN
|
Credits
Riku Eteläkoski |
Bob the Robot |
Creative |
Juha Nikkilä |
Bob the Robot |
Creative |
Anu Igoni |
Bob the Robot |
Creative Director |
Kaija Rossi |
Bob the Robot |
Head of Client Group |
Antti Saarela |
Bob the Robot |
Account Manager |
Anttu Brück |
Bob the Robot |
Graphic Designer |
Tuomo Killström |
Bob the Robot |
Graphic Designer |
Tuomas Lahtinen |
Bob the Robot |
Graphic Designer |
David Watzstein |
Carrigosa Studio |
Producer |
Cultural / Context information for the jury
Finnish Paulig is over 140-years old and a billion-dollar company known for its range of quality coffees, available in the Finnish, Lithuanian, Latvian, Estonian and Russian markets.
Paulig Origins Blend is a premium coffee series for demanding coffee drinkers, people who usually gravitate towards small-batch artisanal roasters and handcrafted coffee products. Our task was to create a new marketing concept and to communicate the superior taste of the product variants that introduce diverse taste nuances from the most interesting coffee countries of the world.
We wanted to introduce the real “maker” of the Paulig Origins Blend coffee – the soil. Much like wine, the soil has an enormous impact on the flavor of the product. The soil and the farming location became the main stars of our campaign. Every soil has its own unique flavor that we wanted to showcase.
Translation. Provide a full English translation of any text.
“Jokaisella maalla on oma makunsa” translates roughly to: ”Every country has their own flavor” but the Finnish word “maalla” has a double meaning: it translates to not only the country but also the soil.
Translations:
Indonesia
Every country has their own flavor
Spicy notes from Indonesian hillsides.
Tanzania:
Every country has their own flavor
The flavor of berries from the dark red soils of East Africa.
Colombia:
Every country has their own flavor
A nutty flavor from the Andes
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Smaller, the size is 1182 x 1735mm.