A LOVE STORY WITH NATURE

ClientAITO
Category A01. Fast Moving Consumer Goods
TitleA LOVE STORY WITH NATURE
Product/ServiceAITO OAT MILK PRODUCTS
Entrant DRAMA QUEEN COMMUNICATIONS Stockholm, SWEDEN
Idea Creation DRAMA QUEEN COMMUNICATIONS Stockholm, SWEDEN
Credits
Name Company Position
Mårten Knutsson Drama Queen Communications Chief Creative Officer
John Lagerqvist Drama Queen Communications Executive Creative Director
Morten Hafsø Drama Queen Communications Art Director
Johan Lundgren Drama Queen Communications Account Director
Sara Kindbom Drama Queen Communications Account Manager
Annika Rehn Frobell Drama Queen Communications Strategy Director
Sara Forssberg Drama Queen Communications Account Director
Anna Perrolf Drama Queen Communications Copywriter
Katarina Sjölinder Drama Queen Communications Final Art

Cultural / Context information for the jury

Oat milk have a smaller carbon footprint than cow's milk. Aito is a Finnish family company that exists because the founders love nature and want to keep the earth alive for future generations. This is the launch campaign for Aito in Sweden. It ran in two phases during 2019 and the brand is now established in a very competitive marketplace.

Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?

Each poster is 1585x3025 mm.