THE BILLBOARD THAT TOOK A BREAK
Title | THE BILLBOARD THAT TOOK A BREAK |
Brand | CORONA |
Product/Service | CORONA EXTRA |
Category |
F04. Social Behaviour & Cultural Insight |
Entrant
|
SERVICEPLAN Brussels, BELGIUM
|
Idea Creation
|
SERVICEPLAN Brussels, BELGIUM
|
Media Placement
|
ISOBAR Brussels, BELGIUM
|
Media Placement 2
|
VIZEUM Brussels, BELGIUM
|
Media Placement 3
|
URBAN MEDIA Brussels, BELGIUM
|
Credits
Dimitrios Lemonias |
Serviceplan |
Strategic Planner and English Copywriter |
Quentin Watelet |
Serviceplan |
Creative Director |
Marc Thomasset |
Serviceplan |
Senior Art Director |
Nathalie Strybos |
Serviceplan |
Senior Copywriter |
Benoit Vancauwenberghe |
Serviceplan |
Strategic Director |
Katherine Annoye |
Serviceplan |
Account Director |
Jason Romeyko |
Serviceplan |
Executive Creative Director |
Jordan Rubens |
Serviceplan |
Motion Designer |
Sergio Menendez |
Serviceplan |
Graphic Designer |
Benjamin Gaspart |
Serviceplan |
Graphic Designer |
Translation. Provide a full English translation of any text.
All text was in English.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Larger
Cultural / Context information for the jury
The billboard's copy referred to the fact that Belgium is the 8th most Congested city of Europe. This observation is part of various stats painting a grim picture of Belgium that is contradictory to what Corona's imagery conveys. All of these insights led to the realisation that Brussels needed a break.