Title | SEEN BY TRÉCA |
Brand | ADOVA |
Product/Service | MATRESS |
Category |
D07. Interactive Experiences |
Entrant
|
SID LEE Paris, FRANCE
|
Idea Creation
|
SID LEE Paris, FRANCE
|
Credits
Sylvain Thirache |
SID LEE Paris |
Executive Creative Director |
Johan Delpuech |
SID LEE Paris |
President |
Stephane Soussan |
SID LEE Paris |
Creative Director |
Romain Lehur |
SID LEE Paris |
Senior Art Director |
Kim Froissant |
SID LEE Paris |
Copywriter |
Thomas Lec' Hvien |
SID LEE Paris |
Account Director |
Thomas Laget |
SID LEE Paris |
Agency Producer |
Julia Flusin |
SID LEE Paris |
Producer |
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
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Cultural / Context information for the jury
"95% of mattresses are purchased after a trial."
Knowing that, we invented a new type of mattress trial for a French Luxury brand: Tréca. "While looking at paintings hanging on the walls, we often forget to raise our head. And yet, true masterpieces hover right above us without noticing them."
For a week, Opera Garnier's visitors had the opportunity to land on Tréca's mattresses and admire the Grand Foyer ceiling. An audio-guide created in collaboration with historians unveilled the secrets of the masterpiece.
Results: 20000 trials in a week (1000 times more than in store)