Title | HIGHLIGHT THE REMARKABLE |
Brand | STABILO INTERNATIONAL GMBH |
Product/Service | STABILO BOSS HIGHLIGHTER PEN |
Category |
F04. Social Behaviour & Cultural Insight |
Entrant
|
DDB DÜSSELDORF, GERMANY
|
Idea Creation
|
DDB DÜSSELDORF, GERMANY
|
PR
|
DDB DÜSSELDORF, GERMANY
|
Credits
Dennis May |
DDB Group Germany |
Chief Creative Officer |
Kristine Holzhausen |
DDB Group Germany |
Executive Creative Director |
Stefan Rehne |
DDB Group Germany |
Executive Creative Director |
Vera Ickert |
DDB Group Germany |
Senior Art Director |
Teresa Berude |
DDB Group Germany |
Senior Copywriter |
Mona Elobeid |
DDB Group Germany |
Managing Director |
Philipp Starck |
DDB Group Germany |
Account Director |
Malte Kraft |
DDB Group Germany |
Junior Account Manager |
Kathrin Stenger |
DDB Group Germany |
Art Director |
Stefan Kranefeld |
Stefan Kranefeld Imaging |
Post Production |
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
The debate on gender equality reached a new global climax. Discrimination is one half of the narrative, disregarded female triumphs are the other. All too often in history women were upstaged, their work and success not mentioned. So, they never appeared in the collective awareness – unlike their male counterparts. That's why we thought about how we could rightfully participate in order to add something meaningful to the gender equality debate.