Title | HAVE A TASTEFUL JOURNEY |
Brand | PAULIG |
Product/Service | CITY COFFEES |
Category |
B01. Fast Moving Consumer Goods |
Entrant
|
BOB THE ROBOT Helsinki, FINLAND
|
Idea Creation
|
BOB THE ROBOT Helsinki, FINLAND
|
Production
|
BOB THE ROBOT Helsinki, FINLAND
|
Production 2
|
FLC Helsinki, FINLAND
|
Credits
Riku Eteläkoski |
Bob the Robot |
Creative |
Juha Nikkilä |
Bob the Robot |
Creative |
Anu Igoni |
Bob the Robot |
Creative Director |
Kaija Rossi |
Bob the Robot |
Head of Client Group |
Antti Saarela |
Bob the Robot |
Account Manager |
Kasimir Häiväoja |
FLC Helsinki |
Head of Post Production |
Artem Pissarevskiy |
FLC Helsinki |
Post Production |
Erkko Huhtamäki |
FLC Helsinki |
Post Production |
Cultural / Context information for the jury
The coffee category is culturally very important to Finns as we consume the most coffee per capita in the world. A typical coffee advertisement in Finland is conventional and features dark brown visuality and brands bragging about their craftsmanship. Being different was not only a challenge, but also an opportunity.
Paulig’s product line, City Coffees, introduce blends that are inspired by the coffee type of the city. Our task was to create a new MarCom concept for the brand.
A key insight was the fact that our young urban target audience had travelled the world and already had an emotional connection to many of the cities. The task was to evoke this connection and attach it to the Paulig brand in an intelligent, modern manner.
“Have a pleasant journey” was the tagline for the campaign.
Translation. Provide a full English translation of any text.
“Have a pleasant journey” was the tagline for the campaign.
Is your poster / billboard larger or smaller than a 6 sheet poster (1200 x 1800mm)?
Smaller, the size is 1182 x 1735mm.