Title | THE UNDERWATER POSTER |
Brand | WARNER BROS ENTERTAINMENT FRANCE |
Product/Service | AQUAMAN FILM |
Category |
E02. Ambient Outdoor |
Entrant
|
WARNER BROS ENTERTAINMENT FRANCE Neuilly-Sur-Seine, FRANCE
|
Idea Creation
|
BRAND STATION Paris, FRANCE
|
Media Placement
|
BRAND STATION Paris, FRANCE
|
Production
|
L'ALTERNATIVE Paris, FRANCE
|
Production 2
|
METROPOLE Gennevilliers, FRANCE
|
Credits
Loic Chauveau |
Brand Station |
Chief Creative Officer |
Damien Guiol |
Brand Station |
Creative Director & Art Director |
Samy Benama |
Brand Station |
Creative Director & Copywriter |
Hugo Venutier |
Brand Station |
Art Director |
Elise Bussac |
Brand Station |
Copywriter |
Djavid Karmaly |
Brand Station |
Copywriter |
Louis Wallet |
Brand Station |
Motion Designer |
Noe Paris |
Brand Station |
Motion Designer |
Xavier Delaporte |
Brand Station |
Business Director |
Johanna Varlet |
Brand Station |
Account Manager |
Natcha Crea |
Brand Station |
New Business Manager |
Fabien Manzano Martinez |
Brand Station |
PR Manager |
Remy Guizerix |
Brand Station |
Agency Producer |
Laetitia Bernard |
Brand Station |
Production Manager |
Pauline Juliano |
Brand Station |
Production Manager |
Emmanuel Cuesta |
Kuest Prod |
Director |
Write a short summary of what happens in the digital or ambient execution or campaign.
For this campaign, we printed one single massive poster (495 square meters, 1,5 tons) which was set-up at the bottom of the Pailleron olympic-sized swimming pool in Paris. Our target audience was the general public : people were able to come and see the poster at the swimming pool. As for swimmers, they were able to truly take the experience to the next level by swimming directly with the poster.
Cultural / Context information for the jury
In a context where people don’t ever bother to look at advertising posters anymore, how can we create an impactful poster campaign that truly stands out for the upcoming release of Aquaman in movie theaters ?