Title	THE TAMPON BOOK: A BOOK AGAINST TAX DISCRIMINATION
Brand	THE FEMALE COMPANY
Product/Service	THE TAMPON BOOK
Category	C02. Publications for Good
Entrant	SCHOLZ & FRIENDS Berlin, GERMANY
Idea Creation	SCHOLZ & FRIENDS Berlin, GERMANY
Media Placement	THE FEMALE COMPANY Stuttgart, GERMANY
PR	SCHOLZ & FRIENDS Berlin, GERMANY
Production	SCHOLZ & FRIENDS Berlin, GERMANY
Production 2	METAGATE Berlin, GERMANY

Name	Company	Position
Matthias Spaetgens	Scholz & Friends Berlin GmbH	Chief Creative Officer
Oliver Handlos	Scholz & Friends Berlin GmbH	Executive Creative Director
Robert Krause	Scholz & Friends Berlin GmbH	Executive Creative Director
Malik Benamara	Scholz & Friends Berlin GmbH	Creative Director
Sebastian Stelzer	Scholz & Friends Berlin GmbH	Copywriter
Ilona Hartmann	Scholz & Friends Berlin GmbH	Copywriter
Ilona Hartmann	Scholz & Friends Berlin GmbH	Copywriter
Max Marohn	Scholz & Friends Berlin GmbH	Art Director
Daniel Klessig	Scholz & Friends Berlin GmbH	Cinematographer
Jan Lagowski	Scholz & Friends Berlin GmbH	Cinematographer
Kerstin Mende	Scholz & Friends Hamburg GmbH	Art Buyer
Benito Schumacher	Scholz & Friends Berlin GmbH	Print Producer
Sarah Dahm	Scholz & Friends Berlin GmbH	Account Manager
Cedric Soltani	Studio Dropped	Photographer
Ana Curbelo	external	Illustrator
Natalie Krzyz	external	Graphics
Alica Läuger	external	Illustrator

Cultural / Context information for the jury

Germany has a multi-level value added tax system with goods of daily need taxed at 7% and all other goods – taxed with the maximum VAT rate of 19%. The German VAT system is very complicated and contains numerous exceptions and additional specifications. Goods of high cultural relevance are also taxed at the reduced rate of 7%, which includes books. The rather obscure definition of which goods are to be taxed at which rate makes for some troublesome information and allows deeper insight into German bureaucracy.