POWERPOINT LANDSCAPE WINTER
| Title | POWERPOINT LANDSCAPE WINTER |
| Brand | SEMINAR HOTEL HOF DE PLANIS |
| Product/Service | SEMINAR HOTEL |
| Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
|
Entrant
|
RUF LANZ Zürich, SWITZERLAND
|
|
Idea Creation
|
RUF LANZ Zürich, SWITZERLAND
|
Credits
| Markus Ruf |
Ruf Lanz, Zurich |
Creative Director |
| Danielle Lanz |
Ruf Lanz, Zurich |
Creative Director |
| Markus Ruf |
Ruf Lanz, Zurich |
Copywriter |
| Isabelle Hauser |
Ruf Lanz, Zurich |
Art Director |
| Catherine Martin |
Ruf Lanz, Zurich |
Illustrator |
| Isabelle Hauser |
Ruf Lanz, Zurich |
Illustrator |
| Ursula Jaag |
Ruf Lanz, Zurich |
Account Executive |
Cultural / Context information for the jury
The seminar hotel "Hof de Planis" is located at 1280 meters in the Swiss mountains. It offers a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars. The campaign was intended to draw the attention of entrepreneurs and managers.
The most popular program for business presentations is Microsoft’s PowerPoint. That’s why we designed the Swiss mountain landscape around the hotel with typical PowerPoint graphic elements. A separate theme was created for each season: spring/summer, autumn and winter.
The campaign was launched 2019 in business magazines. It quickly attracted the attention of the target group because it used a tool from its everyday life in a new way. First figures have shown an increase of + 97 % of visits to the hotel website and + 32 % more reservation requests for business seminars(compared to 2018).
Translation. Provide a full English translation of any text.
(Headline:)
Plan your business seminars in the Swiss mountains.
(Brand name:)
Hof de Planis
Alpine Seminar Hotel
www.hofdeplanis.ch