Title | KIDS |
Brand | AMNESTY INTERNATIONAL CZ |
Product/Service | HUMAN RIGHTS |
Category |
A07. Not-for-profit / Charity / Governemt |
Entrant
|
HAVAS PRAGUE, CZECH REPUBLIC
|
Idea Creation
|
HAVAS PRAGUE, CZECH REPUBLIC
|
Media Placement
|
HAVAS PRAGUE, CZECH REPUBLIC
|
PR
|
HAVAS PRAGUE, CZECH REPUBLIC
|
Production
|
HAVAS PRAGUE, CZECH REPUBLIC
|
Credits
Petr Cech |
Havas Prague |
Creative Director |
Jakub Kolarik |
Havas Prague |
Creative Director |
Martina Figurová |
Havas Prague |
Account Manager |
Zdenek Buchtela |
Havas Prague |
Copywriter |
Tereza Letfusova |
Havas Prague |
Agency Producer |
Pavel Slovacek |
Havas Prague |
Art Director |
Gwenn Dubourthoumieu |
www.gwenn.fr |
Photographer |
Cultural / Context information for the jury
Electromobility is steadily becoming an industry changing phenomenon of close future. People live in the impression that buying an electric car is like doing a good deed.
Our task was to question this “purity”. So we are documenting the far side of electromobility by focusing on origin of cobalt which is an important substance in car batteries. We are revealing conditions of cobalt mines in Democratic Republic of the Congo where miners, one third of which are children, work in inhuman conditions like in medieval times.
Our campaign is activating readers to visit our microsite. There are listed car manufacturers that have taken action to ensure an ethical supply chain. Also we are bringing attention to those brands that are still ignoring it.
The pictures are realistic as they were taken in real mines of Congo. It is authentic and has a disruptive message juxtaposing battery life and human life.