Title | SIAMESE FIGHTING FISH |
Brand | TIKKURILA |
Product/Service | 'ENDANGERED COLORS' PAINT COLLECTION |
Category |
A01. Fast Moving Consumer Goods |
Entrant
|
TIKKURILA Vantaa, FINLAND
|
Idea Creation
|
TBWA\HELSINKI, FINLAND
|
PR
|
TBWA\HELSINKI, FINLAND
|
Production
|
TBWA\HELSINKI, FINLAND
|
Production 2
|
FLC Helsinki, FINLAND
|
Credits
Jyrki Poutanen |
TBWA\HELSINKI |
Chief Creative Officer |
Erno Reinikainen |
TBWA\HELSINKI |
Creative Director |
Milla Leisti |
TBWA\Helsinki |
Account Director |
Mikko Kaivo-oja |
TBWA\Helsinki |
Senior Copywriter |
Juha-Matti Raunio |
TBWA\Helsinki |
Vice president, Head of Innovation |
Pauliina Perkiö |
TBWA\Helsinki |
Creative Content Strategist |
Kasimir Häiväoja |
FLC HELSINKI |
Head of Post Production |
Markus Nieminen |
TBWA\Helsinki |
Content Director |
Umberto Onza |
TBWA\Helsinki |
Lead Innovation Director |
Juhana Hokkanen |
TBWA\Helsinki |
Creative Technologist |
Tuomas Perälä |
TBWA\HELSINKI |
Copywriter |
Denise Dadson |
TBWA\Helsinki |
Data & Insights Trainee |
Ville Ruokonen |
TBWA\Helsinki |
Junior Planner |
Ville Rutanen |
TBWA\Helsinki |
Junior Art Director |
Jesse Korhonen |
TBWA\Helsinki |
Planner |
Henrietta Tastula |
TBWA\Helsinki |
Creative Content Strategist |
Katariina Ollari |
TBWA\Helsinki |
Content Producer |
Mikko Kuoppasalmi |
TBWA\Helsinki |
Editor |
Pekka Ollula |
TBWA\Helsinki |
Agency Producer |
Cultural / Context information for the jury
A Nordic paint company Tikkurila is a pioneer of sustainable painting and surface treatment. Tikkurila’s goal is continuously reduce environmental impact by investing in the development of water-borne and low-emission paints.
Tikkurila’s paints are made to protect buildings and infrastructure. With the new Endangered Colors collection this effort expands to the most threatened species on the planet.
According to an environmental report by the United Nations, one million plant and animal species will face extinction during the next decades. As species go extinct, unique colors are forever lost. The goal of the campaign is to bring attention to this global concern. Tikkurila also donates one euro per sold product to the protection of endangered animals.
Endangered Colors collection consists of nine colors, each representing one threatened species. All the products in the collection are low-emission, water-borne paints and packed in packages made of recycled plastic.