MARTINE AND HER CONFUSED GRANDPA
Title | MARTINE AND HER CONFUSED GRANDPA |
Brand | BELGIAN ALZHEIMER LEAGUE |
Product/Service | BOOK FOR YOUNG CHILDREN |
Category |
C02. Publications for Good |
Entrant
|
ALZHEIMER LIGA VLAANDEREN Turnhout, BELGIUM
|
Idea Creation
|
PUBLICIS BRUSSELS, BELGIUM
|
Credits
Yaël Rouach |
Publicis |
Account Director |
Kwint De Meyer |
Publicis |
Creative Director |
Willem De Wachter |
Publicis |
Creative Director |
Maarten De Maayer |
Publicis |
Copywriter |
Daniel Vanden Broucke |
Publicis |
Art Director |
Lode Vochten |
Digitas Lbi |
Digital Creative Director |
Loes Hendryckx |
Publicis |
Strategic planner |
Philippe Dorval |
Publicis |
Copywriter FR |
Cultural / Context information for the jury
Martine is the star of one of the best-selling children’s books of all time and a fundamental part of popular Belgian culture. A generation of young children grew up reading Martine. The little girl became a role model and a source of inspiration for youngsters, guiding readers through many of life’s big adventures. Today, these adults have nothing but fond memories of Martine, and want to share her adventures with their own children.
Alzheimer’s, however, affects more than memory, changing a person’s identity and behaviour. In Belgium, 70% of patients are cared for by their families. Alzheimer disease is publicly known in Belgian culture as a disease that makes forget more rapidly than others