2019 Print & Publishing

READING NATURE IN THE RIGHT WAY

TitleREADING NATURE IN THE RIGHT WAY
BrandSANOMA MEDIA FINLAND
Product/ServiceTIEDE NATURE
Category A05. Media / Entertainment
Entrant BOB THE ROBOT Helsinki, FINLAND
Idea Creation BOB THE ROBOT Helsinki, FINLAND
Production BOB THE ROBOT Helsinki, FINLAND
Production 2 KOSKI SYVÄRI Helsinki, FINLAND
Production 3 FLC Helsinki, FINLAND
Credits
Name Company Position
Anu Igoni Bob the Robot Creative Director
Elisa Konttinen Bob the Robot Creative
Helmi Korpinen Bob the Robot Creative
Kaija Rossi Bob the Robot Head of Client Group
Heimo Laakso Bob the Robot Creative Trainee
Antti Saarela Bob the Robot Account Manager
Tuomo Killström Bob the Robot Graphic Designer
Tuukka Koski Koski-Syväri Photographer
Kasimir Häiväoja FLC Helsinki Head of Post Production

Cultural / Context information for the jury

Sanoma Magazines is one the biggest media houses in Finland. We launched their newest magazine brand, Tiede Nature. We’re a part of nature. That is why it is so important to understand nature, to really listen to it. This is the insight on which we built the launch campaign for a new nature magazine, Tiede Nature.