2019 Print & Publishing

T-SHIRT

Short List
ClientLAND ROVER
1 of 3 Campaign
Category A03. Durable Consumer Goods including Automotive
TitleT-SHIRT
Product/ServiceAPPEAL
Entrant TBWA\ISTANBUL, TURKEY
Idea Creation TBWA\ISTANBUL, TURKEY
Credits
Name Company Position
İlkay Gurpinar TBWA Istanbul CCO
Volkan Karakasoglu TBWA Istanbul Executive Creative Director
Eser Yazici TBWA Istanbul Creative Group Head
Serdar Gungor TBWA Istanbul Creative Group Head
Cem Yolal TBWA Istanbul Copywriter
Olga Mustecaplioglu TBWA Istanbul Art Director
Firat Kilic TBWA Istanbul Agency Producer
Tugyan Celik TBWA Istanbul Deputy General Manager
Ender Orfanli TBWA Istanbul Account Director
Aysenaz Altinoz TBWA Istanbul Account Manager
Yesim Tamuroglu TBWA Istanbul Account Executive

Cultural / Context information for the jury

Land Rover gives a new approach to the fashion category with an apparel photography campaign. Unexpected of the category where the products are expected to be shown perfectly, we see the clothing products tied together to close up wounds at off road settings. So that consumers can keep going on with their journeys. The brand uses its outdoor heritage and 4X4 feeling giving lifestyle of its consumers.