Title | NEW YORK - FRANKFURT |
Brand | DEUTSCHE BAHN (GERMAN RAIL) |
Product/Service | DEUTSCHE BAHN (GERMAN RAIL) |
Category |
A04. Travel, Leisure, Retail, Restaurants & Fast Food Chains |
Entrant
|
OGILVY GERMANY Frankfurt, GERMANY
|
Idea Creation
|
OGILVY GERMANY Frankfurt, GERMANY
|
Additional Company
|
DEUTSCHE BAHN AG Frankfurt, GERMANY
|
Credits
Dr. Stephan Vogel |
Ogilvy Germany |
Creative Chairman |
Bjoern Bremer |
Ogilvy Germany |
Chief Creative Officer |
Peter Roemmelt |
Ogilvy Germany |
Executive Creative Director |
Simon Oppmann |
Ogilvy Germany |
Creative Director |
Sinya Horwedel |
Ogilvy Germany |
Art Director |
Hendrik Frey |
Ogilvy Germany |
Art Director |
Axel Tagg |
Ogilvy Germany |
Art Director |
Francesca Pinheiro |
Ogilvy Germany |
Copywriter |
Holger Schupp |
Ogilvy Germany |
Copywriter |
Roland Stauber |
Ogilvy Germany |
Account Managemet |
Florian Bader |
Ogilvy Germany |
Account Management |
Sandra Nowak |
Ogilvy Germany |
Account Management |
Magdalena Bulle |
Ogilvy Germany |
Art Buyer |
Inessa Babkovich |
Ogilvy Germany |
Graphic Designer |
Karina Dunayevska |
Ogilvy Germany |
Graphic Designer |
Lea Theismann |
Ogilvy Germany |
Graphic Designer |
Joachim Becker |
Ogilvy Germany |
Picture editing |
Alex Pfaff |
Ogilvy Germany |
Director Creative Services |
Mienny/E+/ Marco Bottigelli/Moment |
Freelancer |
Photographer |
Felix Kayser/ Carlos Lima |
Freelancer |
Photographer |
Mike Mareen/Istock/Getty Images Plus/ Hanhanpeggy |
Freelancer |
Photographer |
Jonathan Kantor Studio/Digital Vision/ Martin Diebel |
Freelancer |
Photographer |
Erin Butler/ Mike Krosman |
Freelancer |
Photographer |
Antje Neubauer |
Deutsche Bahn AG |
Head of Marketing & PR |
Oliver Schmidt |
Deutsche Bahn AG |
Advertiser Supervisor |
Markus Faelsch |
Deutsche Bahn AG |
Advertiser Supervisor |
Pia Schmitt |
Deutsche Bahn AG |
Advertiser Supervisor |
Dr. Thomas Kemper |
Deutsche Bahn AG |
Advertiser Supervisor |
Sophie Vizethum |
Deutsche Bahn AG |
Advertiser Supervisor |
Cultural / Context information for the jury
72% of Germans spend their vacation abroad. How do we get them to also consider traveling in Germany by train with Deutsche Bahn?
Simply by showing that it doesn’t make sense to spend lots of money on flying.
Because one can have basically the same experience by taking a train for only 24 Euros. In Germany.
The idea is surprisingly simple: A side-by-side comparison.
On one side we show the most beautiful travel destinations from all over the world. On the other side look-alike destinations in Germany.
But there is one huge difference: The cost of travel is often up to 1,000 Euros higher. Not a big surprise with the super saver tickets of German Rail.