THE POWERPOINT LANDSCAPES
Title | THE POWERPOINT LANDSCAPES |
Brand | SEMINAR HOTEL HOF DE PLANIS |
Product/Service | SEMINAR HOTEL |
Category |
D01. Local Brand |
Entrant
|
RUF LANZ Zürich, SWITZERLAND
|
Idea Creation
|
RUF LANZ Zürich, SWITZERLAND
|
Credits
Markus Ruf |
Ruf Lanz, Zurich |
Creative Director |
Danielle Lanz |
Ruf Lanz, Zurich |
Creative Director |
Markus Ruf |
Ruf Lanz, Zurich |
Copywriter |
Isabelle Hauser |
Ruf Lanz, Zurich |
Art Director |
Catherine Martin |
Ruf Lanz, Zurich |
Illustrator |
Isabelle Hauser |
Ruf Lanz, Zurich |
Illustrator |
Ursula Jaag |
Ruf Lanz, Zurich |
Account Executive |
Translation. Provide a full English translation of any text.
(Headline:)
Plan your business seminars in the Swiss mountains.
(Brand name:)
Hof de Planis
Alpine Seminar Hotel
www.hofdeplanis.ch
Please tell us about the brand in relation to the locality or market where the product / service is distributed
Local background:
The alpine seminar hotel "Hof de Planis" is located at 1280 meters in the untouched nature of the Swiss mountains. It offers a professional seminar infrastructure and most important: Enough distance from the daily hustle and bustle. This setting provides ideal conditions for successful business seminars and workshops. The campaign was intended to draw the attention of entrepreneurs and managers in the Swiss cities.
Solution:
Entrepreneurs and managers love to use arrows, curves, tables and all kind of diagrams in their business presentations. The most popular program for this is Microsoft’s PowerPoint. That’s why we designed the whole mountain landscape around the hotel with typical PowerPoint graphic elements. A separate theme was created for each season: One for spring/summer, one for autumn and one for winter.