Title	THE FIRST INFLUENCER FOR VEGGIE FOOD
Brand	HILTL
Product/Service	THE WORLD’S OLDEST VEGETARIAN RESTAURANT
Category	D01. Local Brand
Entrant	RUF LANZ Zürich, SWITZERLAND
Idea Creation	RUF LANZ Zürich, SWITZERLAND

Name	Company	Position
Markus Ruf	Ruf Lanz, Zurich	Creative Director
Danielle Lanz	Ruf Lanz, Zurich	Creative Director
Markus Ruf	Ruf Lanz, Zurich	Copywriter
Isabelle Hauser	Ruf Lanz, Zurich	Art Director
Dave Schellenberg	Ruf Lanz, Zurich	Art Director
Marc Gooch	Ruf Lanz, Zurich	Account Executive

Please tell us about the brand in relation to the locality or market where the product / service is distributed

When vegetarian cuisine wasn't trendy at all: Remembering the roots of the oldest vegetarian restaurant in the world. Local Background: According to “Guinness World Records”, Hiltl in Zurich/Switzerland is the world’s oldest vegetarian restaurant. Its roots go all the way back to the year 1898. Not eating meat was considered very strange at that time. The vast majority of the Swiss population preferred meat on the plate and avoided the restaurant. Today, vegetarian cuisine is very popular in Zurich and vegetarian restaurants are sprouting up like mushrooms. To remember who the original is, this ad retells the story about Hiltl’s roots. The design is inspired by the decorative style of Art Nouveau, which was very fashionable in the early days of Hiltl. The ad appeared on a double-page in „20 Minuten“, the largest Swiss daily newspaper with 2.8 million readers.