70 YEARS OF PRESS FREEDOM
| Title | 70 YEARS OF PRESS FREEDOM |
| Brand | ZDF – ZWEITES DEUTSCHES FERNSEHEN |
| Product/Service | GERMAN PUBLIC TELEVISION CHANNEL 2 |
| Category |
A05. Media / Entertainment |
|
Entrant
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KNSK WERBEAGENTUR Hamburg, GERMANY
|
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Idea Creation
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KNSK WERBEAGENTUR Hamburg, GERMANY
|
Credits
| Detmar Karpinski |
KNSK Werbeagentur GmbH |
CCO |
| Tim Krink |
KNSK Werbeagentur GmbH |
Creative Director |
| Dieter Kolaja |
KNSK Werbeagentur GmbH |
Creative Director |
| Anton Bredow |
KNSK Werbeagentur GmbH |
Designer |
| Carina Wich |
KNSK Werbeagentur GmbH |
Senior Account Manager |
| Alexander Stock |
Zweites Deutsches Fernsehen |
Head of Corporate Communication |
| Thomas Grimm |
Zweites Deutsches Fernsehen |
Head of Marketing |
| Tino Windisch |
Zweites Deutsches Fernsehen |
Head of Program-Marketing ZDFinfo |
Cultural / Context information for the jury
To mark 70 years of German Basic Law, the importance of freedom of speech and freedom of press, which is set out in article 5 of German Basic Law, will be acknowledged with an advertisement. In times of populist criticism on public television, ZDF also wishes to make a statement for quality journalism and against the weariness of democracy. It is aimed at opinion leaders and decision makers in political Berlin and readers throughout Germany.