70 YEARS OF PRESS FREEDOM
Title | 70 YEARS OF PRESS FREEDOM |
Brand | ZDF – ZWEITES DEUTSCHES FERNSEHEN |
Product/Service | GERMAN PUBLIC TELEVISION CHANNEL 2 |
Category |
D04. Social Behaviour & Cultural Insight |
Entrant
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KNSK WERBEAGENTUR Hamburg, GERMANY
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Idea Creation
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KNSK WERBEAGENTUR Hamburg, GERMANY
|
Credits
Detmar Karpinski |
KNSK Werbeagentur GmbH |
CCO |
Tim Krink |
KNSK Werbeagentur GmbH |
Creative Director |
Dieter Kolaja |
KNSK Werbeagentur GmbH |
Creative Director |
Anton Bredow |
KNSK Werbeagentur GmbH |
Designer |
Carina Wich |
KNSK Werbeagentur GmbH |
Senior Account Manager |
Alexander Stock |
Zweites Deutsches Fernsehen |
Head of Corporate Communication |
Thomas Grimm |
Zweites Deutsches Fernsehen |
Head of Marketing |
Tino Windisch |
Zweites Deutsches Fernsehen |
Head of Program-Marketing ZDFinfo |
Cultural / Context information for the jury
To mark 70 years of German Basic Law, the importance of freedom of speech and freedom of press, which is set out in article 5 of German Basic Law, will be acknowledged with an advertisement. In times of populist criticism on public television, ZDF also wishes to make a statement for quality journalism and against the weariness of democracy. It is aimed at opinion leaders and decision makers in political Berlin and readers throughout Germany.
Please tell us about the social behaviour and / or cultural insights that inspired your campaign
The advertisement marks 70 years of German Basic Law and the freedom of press. It points out that 338 journalists were imprisoned worldwide on the 70th anniversary.
The full-page advertisement appeared in daily press (SZ, FAZ, Tagesspiegel, Welt) across Germany on 23 May, 70 years after German Basic Law came into force, and marks the launch of a wide ZDF focus taking place from the anniversary of the formation of German Basic Law to the anniversary of the fall of the wall in November. In line with the ad, all content is bundled under the topic "unserefreiheit.zdf.de".