Title	70 YEARS OF PRESS FREEDOM
Brand	ZDF – ZWEITES DEUTSCHES FERNSEHEN
Product/Service	GERMAN PUBLIC TELEVISION CHANNEL 2
Category	D04. Social Behaviour & Cultural Insight
Entrant	KNSK WERBEAGENTUR Hamburg, GERMANY
Idea Creation	KNSK WERBEAGENTUR Hamburg, GERMANY

Name	Company	Position
Detmar Karpinski	KNSK Werbeagentur GmbH	CCO
Tim Krink	KNSK Werbeagentur GmbH	Creative Director
Dieter Kolaja	KNSK Werbeagentur GmbH	Creative Director
Anton Bredow	KNSK Werbeagentur GmbH	Designer
Carina Wich	KNSK Werbeagentur GmbH	Senior Account Manager
Alexander Stock	Zweites Deutsches Fernsehen	Head of Corporate Communication
Thomas Grimm	Zweites Deutsches Fernsehen	Head of Marketing
Tino Windisch	Zweites Deutsches Fernsehen	Head of Program-Marketing ZDFinfo

Cultural / Context information for the jury

To mark 70 years of German Basic Law, the importance of freedom of speech and freedom of press, which is set out in article 5 of German Basic Law, will be acknowledged with an advertisement. In times of populist criticism on public television, ZDF also wishes to make a statement for quality journalism and against the weariness of democracy. It is aimed at opinion leaders and decision makers in political Berlin and readers throughout Germany.

Please tell us about the social behaviour and / or cultural insights that inspired your campaign

The advertisement marks 70 years of German Basic Law and the freedom of press. It points out that 338 journalists were imprisoned worldwide on the 70th anniversary. The full-page advertisement appeared in daily press (SZ, FAZ, Tagesspiegel, Welt) across Germany on 23 May, 70 years after German Basic Law came into force, and marks the launch of a wide ZDF focus taking place from the anniversary of the formation of German Basic Law to the anniversary of the fall of the wall in November. In line with the ad, all content is bundled under the topic "unserefreiheit.zdf.de".